The Photo Booth Solutions Blog

Home / Blog / Using SMS for your Booth? Register for A2P 10DLC now!

Using SMS for your Booth? Register for A2P 10DLC now!

Last Updated: October 31, 2023

Update October 2023: Social Booth and Photo Booth Connected now include a built-in Internal SMS service, eliminating the need for Twilio.

What happened to my Texts?

If you are using Twilio in Social Booth or Photo Booth Connected, you should have received a notice from Twilio regarding their new A2P 10DLC policy. Unregistered A2P 10DLC phone numbers will be blocked from sending messages in the US after August 31, 2023. Complete the registration process to avoid disruption in your message delivery.

What is A2P 10DLC?

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. Carriers in the US consider all Twilio traffic to be A2P. Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.

What does this mean?

All major US carriers are requiring A2P 10DLC number registration. Now, any SMS or MMS message you send to a US phone must go through an approved application-to-person (A2P) campaign.

What do I need to do?

To complete 10DLC registration, you'll need to complete the three following steps:

  1. Brand - Provide information about who is sending the messages.
  2. Campaigns - Register what is being sent for each of your use cases and how you'll manage customer consent.
  3. Numbers - Add the 10DLC phone numbers to be registered for that Campaign into a Messaging Service.

How do I get started?

Visit Twilio's A2P 10DLC information page to find more information about how to register.