Forbes is reporting today what BYO Booth users have known for years, that Hashtag Printing is hot! Author, Lauren deLisa Coleman may be preaching to the choir when she says, “ It seems that any and every gathering worth its digital weight is incorporating the hashtag printing station”, but the fact that this is being published on such a mainstream, i.e. non photo booth software related website can only mean one thing for photo booth operators…More people looking to book hashtag printing for their events!
The article focusses on Hashtag Printing as a part of corporate activations and attributes its popularity with what it calls the “Hashtag Printer Effect”
“As focused as an attendee may be on speed-networking, dart-in film viewing, and drive-by panel listening, people will stop and actually take a photo at a designated location if they know that once they place that photo on Instagram or Twitter with a previously assigned hashtag, they can also obtain the same photo from a station in their hands within just seconds. Call it the Hashtag Printer Effect which, although such printers have been on the scene for a bit, seems to be growing in popularity and a making its way as an emerging trend just the last few months.”
Coleman goes on to describe how Hashtag Printing is a win-win for clients as it encourages user interaction with their brand on Instagram & Twitter, while offering the incentive of a free takeaway photo.
“The whole scenario is rather ingenious because the technology encourages social media exposure of an event and/or brand while also offering a printed souvenir from the event. The prints, themselves, can even be branded. More importantly this is about technology driving engagement and impressions. Case studies involving names from Acura to the University of Michigan can range from a reach of a few hundred thousand to half a billion!”
Although the article only talks about corporate events, something all photo booth operators strive for, Hashtag Printing is increasingly popular at other events like weddings and mitzvahs. Anywhere with young people with phones, or basically pretty much everywhere.
While reported last year as an area-to-watch, it seems that the hashtag printing phenomenon will become a bonafide hit. This could be due in large part to the fact that a large part of the Millennial demographic gravitates toward experience. Millennials, for the most part, are on social media platforms.
While reported last year as an area-to-watch, it seems that the hashtag printing phenomenon will become a bonafide hit. This could be due in large part to the fact that a large part of the Millennial demographic gravitates toward experience. Millennials, for the most part, are on social media platforms. Thus, capturing experience via social is a a winner.
So if you haven't checked out BYO Booth hashtag printing software yet, now's the time, while it's hot!